By Ramesh Jaura | IDN-InDepth NewsAnalysis
BERLIN (IDN) – When Erik Bettermann, the outgoing director-general of the German international broadcaster Deutsche Welle, launched the Global Media Forum in 2008, he had an ambitious aim: to institute a ‘media Davos’ on the banks of the river Rhine. The recently concluded sixth Forum has indeed achieved that aim. It imbibed the essential spirit of the World Economic Forum in the Swiss Alps and manifested alternative approaches guiding the World Social Forum.
More than 2,500 participants comprising representatives of mainstream, government controlled, alternative and social media as well as non-governmental organisations (NGOs) and academia from over 100 countries attended the three-day conference from June 17 to 19, 2013 in the post-war historic city of Bonn and exchanged views on ‘The Future of Growth – Economic Values and the Media’ in some 50 workshops. They agreed that citizens are the key drivers of change, and that the media must build up an informed citizenry without which democracy would remain a farce.