Photo credit: Fairtrade International - Photo: 2019

There’s Only One Way Out of the Global Coffee Crisis: Pay More

Viewpoint by Darío Soto Abril & Roberto Vélez

Darío Soto Abril is CEO of Fairtrade International and Roberto Vélez is CEO of the Colombian Coffee Growers Federation (FNC).

BONN | BOGOTA (IDN) – The global coffee industry is facing an unprecedented price crisis which not only threatens our daily cup of the black stuff but also – far more importantly – jeopardises the livelihoods of millions of small-scale growers around the world.

Coffee traders, roasters and retailers must face the fact that not paying a fair price to farmers risks the future economic sustainability of the global coffee business.

Coffee is one of the most frequently traded commodities in the world. The global coffee business is worth over US$200 billion a year. Consumers in many wealthy countries are willing to pay more than three dollars for their daily fix. One up-scale London outlet recently priced coffee at nearly 20 dollars a cup. However, as one Guatemalan farmer summed it up: “The problem isn’t the price there. It’s what they pay here.”

On the international markets, coffee prices are at their lowest ever in real terms. In May 2019, Arabica beans were trading at 86 cents a pound on the International Commodities Exchange (ICE) futures – the lowest since 2004.

Over-production, volatility fuelled by speculation and a weak Brazilian real – Brazil accounts for one-quarter of global coffee supplies – have combined to create a coffee price crisis affecting more than 25 million smallholder coffee farmers worldwide.

Coffee farmers are in effect subsidising the profits of a booming coffee market. According to one recently published report, nearly 61 percent of producers are selling their coffee at prices under the cost of production.

Today’s global market price of less than one dollar per pound is significantly below what farmers in Colombia, for example, need for a decent income. Central American growers need to get between 1.20 and 1.50 dollars a pound simply to break even.

Faced with this unsustainable future, many coffee farming families are turning to other crops or even abandoning their plots to migrate north to the United States.

Fairtrade coffee growers do at least enjoy some protection from the crisis. The Fairtrade minimum price of 1.40 dollars per pound (1.70 dollars per pound for organic) is a vital safety net for the nearly 800,000 Fairtrade coffee farmers in 30 countries. They also benefit from an additional premium of 20 cents per pound, which earned them an extra 94 million dollars in 2017. But for many, even that doesn’t amount to a decent income.

On a recent visit to Colombia, coffee farmers told us that Fairtrade’s minimum price and the premium have been key to providing stability in times where price fluctuations are driving many coffee farmers to extreme poverty.

At the heart of the coffee crisis is price. Yes, climate change, over-production and currency fluctuations all play a part, but the crisis is driven mainly by unsustainably low prices. Unless growers get a fair return for their crop, the economic, human and environmental costs will get worse. Lack of investment in new equipment or more efficient farming techniques will lead to lower coffee quality, which further hurts sales.

Fairtrade and the FNC say the coffee crisis will only end when farmers are paid a fair price. Coffee companies must, as a first step, match the Fairtrade minimum price – currently around 40 percent higher than market prices.

They must then move to paying a decent income based on independent benchmarking, enough to support a decent standard of living, covering basic housing, food, healthcare, education, transportation and a bit extra for unexpected expenses.

Governments can also play their part – for example through tax breaks for farmers and by insisting on rigorous procurement policies.

Ultimately, however, the coffee crisis – described by the World Coffee Producers Forum as a “humanitarian crisis” – is only going to be solved one way. It’s down to coffee companies to pay a fair price to farmers. [IDN-InDepthNews – 02 July 2019]

Photo credit: Fairtrade International

IDN is flagship agency of the International Press Syndicate. –

Send your comment:

Subscribe to IDN Newsletter

Related Posts

Begin typing your search term above and press enter to search. Press ESC to cancel.

Back To Top