By Kester Kenn Klomegah
MOSCOW (IDN) – After several years of consistently constructive criticisms, Russian authorities have finally put on the agenda the topic of media cooperation for further panel discussions during the first Russia-Africa Summit on October 23-24 in Sochi, southern coastal city of Russia.
The Russia-Africa Summit programme, released last month, explicitly notes that Russian-African relations are lending an additional dimension to developments, especially with the boost provided by rapidly expanding links across a vast range of areas. The media can and indeed must be a decisive factor in building effective ties.
It further says that Africa is frequently portrayed in the media as suffering from numerous intergovernmental, religious, and ethnic conflicts, political and economic instability; and an array of demographic and social problems. Knowledge of today’s Russia and the steps being taken by its political leaders to tackle global challenges is also given little space in the continent’s media landscape.
What issues are currently being encountered in the formation of the modern media landscape? What role does the media play in Russia-African relations? What are the prospects for collaboration in the information sphere? What needs to be done to develop a Russian media agenda in Africa? What is the role and place of Russia in the information space of Africa today?
Experts from the think-tank Valdai Discussion Club, academic researchers from the Institute for African Studies and independent policy observers have suggested that authorities use Russia’s media resources available to support its foreign policy, promote its positive image, disseminate useful information about its current achievements and emerging economic opportunities, especially for the African public.
Russian media resources, which are largely far from eminent in Africa, include Rossiya Sevogdnya (RIA Novosti, Voice of Russia and Russia Today), Itar-Tass News Agency and Interfax Information Service.
Instead of prioritizing media cooperation with Africa, high-ranking Russian officials most often talk about the spread of anti-Russian propaganda by western and European media in Africa. The Federation Council and the State Duma enacted legislations that banned foreign NGOs to operate in Russia. Consequently, there are absolutely no African NGOs in the Russian Federation.
In November 2018, the State Duma, the lower house of parliamentarians, called for an increased Russian media presence in African countries, while Russia itself has blocked Africa from having media representation in the Russian Federation, according to media investigations.
Vyacheslav Volodin, the Chairman of the State Duma, recently invited Ambassadors of African countries in the Russian Federation, to brainstorm for fresh views and ideas on the current Russia-African relations, adding that “it is necessary to take certain steps together for the Russian media to work on the African continent”.
“You know that the Russian media provide broadcasting in various languages, they work in many countries, although it is certainly impossible to compare this presence with the presence of the media of the United States, United Kingdom and Germany,” he said.
Experts say that neither Russia has an African media face nor Africa has a Russian media face. Thus, in the absence of suitable alternative sources, African political leaders and corporate business directors depend on western media reports about developments in Russia. While the Foreign Ministry has accredited media from Latin America, the United States, Europe and Asian countries, none have been accredited from sub-Saharan Africa.
“Soft power has never been a strong side of Russian policy in the post-Soviet era. Russian media write very little about Africa, economic and political dynamics in different parts of the continent,” says Fyodor Lukyanov, Editor-in-Chief of the Journal Russia in Global Affairs and Chairman of the Presidium of the Council on Foreign and Defense Policy, one of the oldest Russian NGOs.
He is of the view that media and NGOs should make big efforts to increase the level of mutual knowledge, which can stimulate interest in each other and lead to increased economic interaction between Russia and Africa.
Fyodor Lukyanov has been the Research Director of the Foundation for Development and Support of the Valdai Discussion Club since 2015.
As far back as in 2014, Olga Kulkova, Research Fellow at the Centre for Studies of Russian-African Relations, noted that “in the global struggle for Africa, Russia is sadly far from outpacing its competitors”. In terms of stringency of strategic outlook and activity, Russia is seriously lagging behind China, the U.S., EU, India and Brazil, she added.
Kulkova said: “Africa needs broader coverage in Russian media. Leading Russian media agencies should release more topical news items and quality analytical articles about the continent, and on-the-spot TV reports in order to adequately collaborate with African partners and attract Russian business to Africa.”
Since the Soviet collapse in December 1991, the question of media representation both ways has attracted unprecedented concern from African academics and diplomats. Dr Igho Natufe, a Canadian-Nigerian professor and an author of the book titled Russian Foreign Policy in Search of Lost Influence that was published 2015, says that in order to improve overall relationship, Russia has to review its policy strategies and one surest way to do so is to employ the soft power in dealing with Africa.
Natufe argues that Russian authorities have to acknowledge that the media has a huge role to play, so that a frequent exchange of visits by Russian and African journalists as well as regular publications of economic and business reports could help create public business awareness, deepen public knowledge and further raise to an appreciable level the relationship between the two countries.
In separate interviews, Zimbabwe’s Ambassador to Russia, Major General (rtd) Nicholas Mike Sango and several other African diplomats have unreservedly advocated for Africa media representation in Russia and moreover for a wide range of cultural cooperation between Russia and Africa.
“There is a dearth of information about the country. Russia-Africa issues are reported by third parties and often not in good light. Is this not a moment that Russia has coverage on Africa by being permanently present in the continent? Even the strongest foreign policies, if not ‘sold’ by the media, will definitely not succeed,” said the Ambassador of Zimbabwe.
Bunn Nagara, a Senior Fellow of the Institute of Strategic and International Studies, member of the Valdai Discussion Club, observed that “Russian businesses face a number of challenges. First, there is little information available internationally about the opportunities and possibilities for partnerships between Russian and foreign businesses.”
“Russia is a large country spanning both Europe and Asia. So, it can do much to bring Asian and European business linkages together and build on them. Better public relations and improved information dissemination are very important. To do this, it needs to do more in spreading more and better information about its achievements, the progress so far, its future plans, and the opportunities available,” Bunn Nagara said.
Prime Minister Dmitry Medvedev, while addressing the Russia-Africa Economic Confrence in July also added his voice for strengthening cooperation on all fronts. “We must take advantage of all things without fail. It is also important that we implement as many projects as possible, that encompass new venues and, of course, new countries,” he said.
Also in July 2019, President Vladimir Putin, who took part in the Second International Forum “Development of Parliamentarism” on the third day, thanked all parliamentarians for attending this forum and dealt with multifaceted issues of inter-parliamentary cooperation based on trust and constructive approaches.
Addressing the participants, he emphasized that “the modern world needs an open and free exchange of views, confidence building and search for mutual understanding”. Indeed, there has to be a well-functioning system and a spirit of reciprocity to respond to this call for an open and free exchange of views, at least between Russia and Africa. [IDN-InDepthNews – 11 October 2019]
Photo: Russian President Vladimir Putin in an address to the international forum of parliamentarians early July 2019 emphasized that “the modern world needs an open and free exchange of views, confidence building and search for mutual understanding”. Credit: The Kremlin.
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