Analysis by J Nastranis
BERLIN | NEW YORK (IDN) – The United Nations Entity for Gender Equality and the Empowerment of Women, UN Women, has launched an innovative partnership with media organizations from every region of the world that work in print and broadcast or are online news media to ensure wide reach and robust efforts towards women’s rights and gender equality.
While Goal 5 of the 2030 Agenda for Sustainable Development aims to “achieve gender equality and empower all women and girls”, UN Women Executive Director Phumzile Mlambo-Ngcuka explained the rationale behind the move.
“Media have great influence over how we perceive and understand the world around us. That influence has many dimensions. Even when reporting is entirely factually accurate, if it is reported predominantly by men, about men, it is actually misrepresenting the real state of the world. At UN Women, we want to address this through partnership to change the media landscape and make media work for gender equality,” she said.