By Nimal Fernando* | IDN-InDepth NewsAnalysis
MINNESOTA (IDN) – Rebranding is a daunting prospect in any commercial setting. When the process involves not a product or service, but a political party, daunting does not even begin to make a dent in expressing the exacting task at hand.
Republican Party faithfuls must be painfully aware of this as they take stock and move towards cementing a strategy to rebrand and revitalise the Grand Old Party (GOP) of the United States.
A cartoonist might depict the status quo in the form of a smallish tent sheltering two separate groups, one larger than the other. The smaller group will also be identified as a kind of party within the party, going by the name of Tea Party, but offering neither tea nor sympathy to any but its own.