By OHCHR* | IDN-InDepthNews Feature
GENEVA (IDN) – A human rights based approach to mega sporting events would not just generate good on and off the playing field, but it would also help generate certainty for sponsors, said Brent Wilton, Global Director, Workplace Rights and Human Rights for Coca Cola.
“We want to make sure that when people are inside that stadium and that event kicks off and there is happiness inside, that the people who are outside that stadium are not worse off by not having had their rights respected,” he said.
Wilton was one of several speakers during a panel discussion on identifying solutions to key human rights challenges associated with huge sporting events.