Viewpoint Toros Esim
The writer is Head of Digital Retail and Regional Director of Digital Strategy for the Middle East & Africa at Orange Business Services. Views expressed are the writer’s.
JOHANNESBURG (IDN) – In a continent the size of Africa, comprising more than 50 countries, it can be very tempting to make sweeping generalisations about the adoption of digital technologies, and the transformation of the retail sector across the continent. The potential scale of the opportunity cannot be ignored – the large and young population, emergence of a middle class, strong retail revenues and second fastest growing consumer region in world.