Viewpoint by Darío Soto Abril & Roberto Vélez
Darío Soto Abril is CEO of Fairtrade International and Roberto Vélez is CEO of the Colombian Coffee Growers Federation (FNC).
BONN | BOGOTA (IDN) – The global coffee industry is facing an unprecedented price crisis which not only threatens our daily cup of the black stuff but also – far more importantly – jeopardises the livelihoods of millions of small-scale growers around the world.
Coffee traders, roasters and retailers must face the fact that not paying a fair price to farmers risks the future economic sustainability of the global coffee business.